The Forum, Presented by Chase
In just seven short months, our team worked alongside Madison Square Garden (MSG) Co., to bring their vision for the famed Forum to life. Once the home of the Los Angeles Lakers and Kings, the 43-year-old structure has been resurrected and now stands as the nation’s largest indoor performance venue with an exclusive focus on music and entertainment.
The interior of the bowl has been completely modernized and features flexible seating, ranging from 17,500 seats to 7,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall separates this concession area from the arena; ensuring fans do not miss a moment of the performance.
Among the key features resurrected in an effort to replicate the original design is the exterior color of the venue, which was repainted to the 1960’s “California sunset red” (now renamed as “Forum Red”). In addition, a distinct and iconic Forum marquee, that reflects the architecture of the venue, is located at Manchester and Prairie.
Precise execution was critical to delivering MSG’s vision within a tight schedule. To set the pace, our team put in 20-hour days to gut the Forum in just one month. Over the next six months, crews followed short interval planning schedules (SIPS) to guide simultaneous work on a dozen unique fit-outs, including strengthening the ceiling with 230 tons of steel. Daily on-site collaboration with MSG expedited decision-making and allowed work to progress at an unprecedented rate. At the height of construction, over 600 craftsmen worked on site.
The Forum reopened in January 2014 as the largest indoor performance venue in the country.